Ancient Town Walking Guide

Ancient Town Walking Guide

Walk the lantern-draped streets of Hoi An's UNESCO heritage quarter — the best routes, photography spots, and tips for exploring on foot

UNESCO World HeritageVehicle-Free Old Quarter120,000₫ Heritage Ticket

Hoi An's Ancient Town is one of the best-preserved historic trading ports in Southeast Asia — a UNESCO World Heritage Site where Japanese merchant houses, Chinese assembly halls, French colonial buildings, and Vietnamese shopfronts line narrow pedestrian streets draped in silk lanterns. Walking is the only way to experience the Ancient Town properly (vehicles are banned during the day), and the magic lies in the details — the way morning light hits the mustard-yellow walls, the smell of incense drifting from family altars, the sudden appearance of a hidden alley draped in colored lanterns. This guide covers the best walking routes, the UNESCO ticket system, the top photography spots, and the strategies for avoiding the crowds that can overwhelm this small, enchanting quarter.

120,000₫

Heritage Ticket

5 Sites

Per Ticket

22

Sites to Choose

Pedestrian

Vehicle-Free Zone

Best Walking Routes

Five routes that cover the Ancient Town from heritage heart to riverside magic.

Tran Phu Street — The Heritage Heart

1.5-2 hours

Distance: 800 meters

Tran Phu is the main artery of the Ancient Town and the street where the highest concentration of heritage sites lives. Starting from the Japanese Covered Bridge at the western end, the street runs east through the core of the old trading quarter. Along this single street you will pass the Fujian Assembly Hall (the most ornate of Hoi An's Chinese congregation halls, dedicated to Thien Hau, the goddess of the sea), the Cantonese Assembly Hall, the Museum of Trade Ceramics housed in a beautifully restored traditional house, and numerous preserved merchant homes. The architecture shifts between Japanese, Chinese, Vietnamese, and French colonial influences — sometimes within a single building. The best time to walk Tran Phu is early morning (7-8 AM) when the street is quiet, the light is soft, and shopkeepers are just opening their wooden shutters. By mid-morning the tour groups arrive, and by afternoon the street can feel crowded.

Highlights

Japanese Covered Bridge (western end)Fujian Assembly HallCantonese Assembly HallMuseum of Trade CeramicsTraditional merchant housesAncient well on side alley
Tip: Start at the Japanese Covered Bridge and walk east. The heritage ticket gets you into 5 of the sites along this street. Morning light is best for photography — the yellow walls glow golden.

Nguyen Thai Hoc Street — Artisan Quarter

1-1.5 hours

Distance: 600 meters

Running parallel to Tran Phu one block south, Nguyen Thai Hoc is the Ancient Town's quieter, more artisan-focused street. This is where you will find Hoi An's best tailor shops, art galleries, silk stores, and craft workshops. The street has several important heritage sites including the Tan Ky Old House — a perfectly preserved 200-year-old merchant home that shows how Hoi An's trading families lived, with Japanese-style roof beams, Chinese poetry inlaid into the wooden columns, and a courtyard design that floods with light. The Hoi An Handicraft Workshop at 9 Nguyen Thai Hoc demonstrates traditional lantern-making, silk weaving, and pottery. Walk slowly here — the narrow alley connections between Nguyen Thai Hoc and Tran Phu are some of the most photogenic passages in Hoi An, with hanging lanterns creating tunnels of color overhead.

Highlights

Tan Ky Old HouseHandicraft WorkshopTailor shops and silk storesArt galleriesConnecting alleys with lanternsTraditional shopfronts
Tip: This is the best street for getting a suit or dress tailored. Allow 2-3 days for tailoring if you want quality. The alleys connecting to Tran Phu are the most photographed spots in Hoi An.

Bach Dang Riverside Walk

45 minutes-1 hour

Distance: 500 meters

Bach Dang Street runs along the northern bank of the Thu Bon River, and the riverside promenade here is Hoi An's most atmospheric walk — especially at sunset and after dark. During the day, the wide walkway offers views across the river to the An Hoi peninsula with its colorful boats and the green backdrop of Cam Nam Island. As evening falls, the entire riverside transforms: lantern sellers appear with their baskets of silk lanterns, boat operators offer lantern-lit river cruises, and the reflections of thousands of colored lights shimmer on the water. The small boats carrying candle-lit paper lanterns create a scene that looks like a painting. At the eastern end of Bach Dang, the market area comes alive with food stalls and vendors. This is the walk you will remember long after you leave Hoi An.

Highlights

Thu Bon River viewsSunset over the riverLantern sellers and floating lanternsRiver boat departure pointAn Hoi Bridge viewsEvening atmosphere
Tip: Come twice — once in the morning for calm riverside views and once at sunset/evening for the lantern atmosphere. The boats charge around 50,000-100,000₫ per person for a short lantern ride.

Morning Market Loop

1-1.5 hours

Distance: 1 km (loop)

For the most authentic Hoi An experience, start your day with a loop through the Central Market and surrounding streets before 8 AM. Begin at the Central Market on the riverfront where local vendors sell fresh vegetables, seafood, meats, flowers, and spices in a buzzing, colorful atmosphere that has barely changed in decades. The market's food stalls serve the best breakfast in Hoi An — steaming bowls of cao lau, mi quang, and banh mi from vendors who have been perfecting their recipes for generations. From the market, walk west along the river past the fishing boats and flower sellers, then loop back through the quiet residential lanes where you will see daily life unfold — incense burning at family altars, elderly residents practicing tai chi, and children heading to school.

Highlights

Central Market food stallsFresh produce and seafoodRiverside flower sellersAuthentic breakfast experienceDaily life in residential lanesIncense and temple offerings
Tip: Arrive by 6:30-7:00 AM for the best market atmosphere. Try cao lau or mi quang at the market stalls — both cost around 30,000-40,000₫. Bring small bills for market purchases.

Evening Lantern Walk

1.5-2 hours

Distance: 1.5 km (meandering)

Hoi An at night is a different world, and this evening walk captures the magic. Start around 5:30 PM on Nguyen Thai Hoc as the silk lanterns begin to glow and the shopfronts turn golden. Walk through the connecting alleys — these narrow passages become tunnels of colored light as hundreds of silk lanterns illuminate overhead. Emerge onto Tran Phu and walk to the Japanese Covered Bridge, which is dramatically lit at night. Continue to Bach Dang riverside where the full spectacle unfolds — floating lanterns on the river, boat rides, and the reflection of the entire illuminated Ancient Town on the water. Cross the An Hoi Bridge to the night market on Nguyen Hoang Street for street food, lantern shopping, and views back across to the old town. The Full Moon Lantern Festival (14th of each lunar month) amplifies everything — electricity is turned off in parts of the Ancient Town, and the streets are lit entirely by lanterns and candles.

Highlights

Lantern-lit alleysJapanese Covered Bridge at nightFloating river lanternsAn Hoi Night MarketViews from An Hoi BridgeStreet food and shopping
Tip: The Full Moon Festival is spectacular but extremely crowded. Regular evenings are magical too with fewer people. Bring a camera that handles low light well — phone cameras often struggle with the lantern atmosphere.

UNESCO Ticket System

DetailInfoNotes
Hoi An Old Town Ticket120,000₫Covers entry to 5 heritage sites of your choice
Valid for24 hoursFrom time of first scan
Sites included22 optionsAssembly halls, old houses, museums, Japanese Bridge, folklore shows
Where to buyTicket boothsLocated at entry points to the Ancient Town on major streets
Children under 12FreeMust be accompanied by a ticketed adult

Best Photography Spots

Hoi An is one of the most photogenic towns in Southeast Asia. These are the spots that produce the most stunning images.

Photo Spot

Lantern Alleys (Nguyen Thai Hoc connecting alleys)

The narrow passages between Nguyen Thai Hoc and Tran Phu are draped with hundreds of silk lanterns in every color. In the late afternoon when the sun slants through the lanterns and at night when they glow, these alleys produce the iconic Hoi An photographs. Arrive before sunset for the best combination of natural and artificial light.

Best Time: Late afternoon (4-5 PM) and after dark (7-8 PM)
Photo Spot

Japanese Covered Bridge

The 18th-century Japanese Covered Bridge is the symbol of Hoi An. The best photographs capture the bridge from the south side of the canal, framing the curved wooden structure with its small temple in the center. At night the bridge is illuminated, and reflections in the water below create a symmetrical composition.

Best Time: Early morning (7 AM) for no crowds; evening for illumination
Photo Spot

Thu Bon Riverside at Sunset

The stretch of Bach Dang Street overlooking the Thu Bon River produces Hoi An's most dramatic sunset photographs. The boats, the colored buildings, the lanterns beginning to glow, and the sky turning orange over the river combine for extraordinary images. Position yourself on the An Hoi Bridge for the widest panoramic view.

Best Time: Sunset (5-6 PM depending on season)
Photo Spot

Central Market at Dawn

The morning market is a photographer's dream — colorful produce arranged in neat piles, steam rising from noodle stalls, vendors in conical hats, and the warm morning light streaming through the open sides of the market building. The human interactions and expressions make this a street photography paradise.

Best Time: Dawn to 7:30 AM
Photo Spot

Yellow Walls and Bougainvillea

Hoi An's signature mustard-yellow walls combined with cascading purple bougainvillea create striking compositions on nearly every street. The best examples are on Le Loi Street and the quiet sections of Tran Phu. Look for doors, windows, and bicycles parked against the yellow walls for classic Hoi An frames.

Best Time: Morning (8-10 AM) when light hits the east-facing walls

Avoiding the Crowds

Hoi An receives over 5 million visitors a year. These strategies help you experience the Ancient Town at its peaceful best.

Visit Early Morning (6:30-8:30 AM)

The Ancient Town is at its most authentic and peaceful before 9 AM. Tour groups from Da Nang typically arrive between 9:30-10:00 AM, and cruise ship passengers flood in mid-morning. By arriving at 6:30-7:00 AM, you get the market at its liveliest, the streets at their quietest, and the best morning light for photography. Many heritage sites open at 8:00 AM.

Return After 5 PM

The tour groups leave by 4-5 PM, and the Ancient Town enters its most magical phase. The light softens, the lanterns begin to glow, and the crowds thin to a manageable level. The evening atmosphere — from around 5:30 PM until 9 PM — is the quintessential Hoi An experience that everyone comes for.

Avoid 10 AM - 3 PM Midday

The combination of peak tour group arrivals, intense heat, and maximum crowd density makes midday the worst time to explore the Ancient Town on foot. Use this time for An Bang Beach, a cooking class, Cam Thanh basket boats, or lunch at a riverside restaurant. Return to the Ancient Town in the late afternoon.

Explore the Side Streets

While Tran Phu and the main streets get crowded, the residential lanes one or two blocks away remain peaceful at any time of day. Le Loi, Phan Boi Chau, and the small alleys off Nguyen Thai Hoc have heritage homes, quiet cafes, and authentic atmosphere without the crowds. Getting slightly lost in these lanes is one of the best things you can do in Hoi An.

Visit Mid-Week if Possible

Weekends bring domestic Vietnamese tourists from Da Nang and beyond, significantly increasing crowd levels. Tuesday through Thursday are the quietest days in the Ancient Town. If your schedule is flexible, plan your Ancient Town exploration for mid-week.

Full Moon Festival: Embrace or Avoid

The Full Moon Lantern Festival (14th of each lunar month) is spectacular but extremely crowded. If you want the experience, arrive early (5 PM) and secure a riverside spot. If you prefer a quieter visit, avoid the Ancient Town on Full Moon evening and visit the following morning when the decorations remain but the crowds have gone.

More Hoi An Guides

Continue exploring Hoi An beyond the Ancient Town with our food, nightlife, and area guides.

Frequently Asked Questions

Walking through the Ancient Town streets is free — you do not need a ticket simply to stroll, shop, eat, or take photographs. The ticket (120,000₫) is required only to enter specific heritage sites: assembly halls, old houses, museums, the Japanese Covered Bridge interior, and cultural performances. There are 22 sites to choose from and the ticket covers entry to 5 of them. Ticket booths are located at the main entry points to the old quarter. The ticket is valid for 24 hours from first use.
Tran Phu is the main heritage street with the highest concentration of assembly halls and museums. Nguyen Thai Hoc runs parallel and has the best tailors, galleries, and the famous Tan Ky Old House. Bach Dang along the river is the most atmospheric, especially at sunset. The connecting alleys between Tran Phu and Nguyen Thai Hoc have the iconic lantern photographs. Le Loi and Phan Boi Chau are quieter alternatives with beautiful architecture and fewer tourists.
Both are excellent but very different experiences. Morning (6:30-8:30 AM) gives you quiet streets, market atmosphere, golden light, and the Ancient Town at its most authentic. Evening (5:30-9 PM) gives you the famous lantern-lit atmosphere, river boat rides, floating candles, and the night market. Ideally, visit both — spend a morning exploring the heritage sites when it is quiet, and return in the evening for the lantern magic. Avoid midday when it is hot, crowded, and the light is harsh.
A basic walk through the main streets takes 1-2 hours. To visit 5 heritage sites with the ticket, allow 3-4 hours. To fully explore including side streets, markets, photography stops, and a meal, plan for a full morning or evening. Most visitors spend at least 2 full sessions in the Ancient Town — one morning and one evening — and many return multiple times during their stay. The Ancient Town rewards repeated visits as you notice new details each time.
The top 5 picks are: 1) Japanese Covered Bridge — the iconic symbol of Hoi An. 2) Fujian Assembly Hall — the most ornate and impressive assembly hall. 3) Tan Ky Old House — the best-preserved merchant home showing how trading families lived. 4) Cantonese Assembly Hall — beautiful Chinese architecture. 5) Museum of History and Culture or the Handicraft Workshop for a cultural performance. If you have a specific interest in Chinese heritage, swap the museum for the Hainan or Teochew Assembly Halls.

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