Ancient Town Walking Guide
Walk the lantern-draped streets of Hoi An's UNESCO heritage quarter — the best routes, photography spots, and tips for exploring on foot
Hoi An's Ancient Town is one of the best-preserved historic trading ports in Southeast Asia — a UNESCO World Heritage Site where Japanese merchant houses, Chinese assembly halls, French colonial buildings, and Vietnamese shopfronts line narrow pedestrian streets draped in silk lanterns. Walking is the only way to experience the Ancient Town properly (vehicles are banned during the day), and the magic lies in the details — the way morning light hits the mustard-yellow walls, the smell of incense drifting from family altars, the sudden appearance of a hidden alley draped in colored lanterns. This guide covers the best walking routes, the UNESCO ticket system, the top photography spots, and the strategies for avoiding the crowds that can overwhelm this small, enchanting quarter.
120,000₫
Heritage Ticket
5 Sites
Per Ticket
22
Sites to Choose
Pedestrian
Vehicle-Free Zone
Best Walking Routes
Five routes that cover the Ancient Town from heritage heart to riverside magic.
Tran Phu Street — The Heritage Heart
1.5-2 hoursDistance: 800 meters
Tran Phu is the main artery of the Ancient Town and the street where the highest concentration of heritage sites lives. Starting from the Japanese Covered Bridge at the western end, the street runs east through the core of the old trading quarter. Along this single street you will pass the Fujian Assembly Hall (the most ornate of Hoi An's Chinese congregation halls, dedicated to Thien Hau, the goddess of the sea), the Cantonese Assembly Hall, the Museum of Trade Ceramics housed in a beautifully restored traditional house, and numerous preserved merchant homes. The architecture shifts between Japanese, Chinese, Vietnamese, and French colonial influences — sometimes within a single building. The best time to walk Tran Phu is early morning (7-8 AM) when the street is quiet, the light is soft, and shopkeepers are just opening their wooden shutters. By mid-morning the tour groups arrive, and by afternoon the street can feel crowded.
Highlights
Nguyen Thai Hoc Street — Artisan Quarter
1-1.5 hoursDistance: 600 meters
Running parallel to Tran Phu one block south, Nguyen Thai Hoc is the Ancient Town's quieter, more artisan-focused street. This is where you will find Hoi An's best tailor shops, art galleries, silk stores, and craft workshops. The street has several important heritage sites including the Tan Ky Old House — a perfectly preserved 200-year-old merchant home that shows how Hoi An's trading families lived, with Japanese-style roof beams, Chinese poetry inlaid into the wooden columns, and a courtyard design that floods with light. The Hoi An Handicraft Workshop at 9 Nguyen Thai Hoc demonstrates traditional lantern-making, silk weaving, and pottery. Walk slowly here — the narrow alley connections between Nguyen Thai Hoc and Tran Phu are some of the most photogenic passages in Hoi An, with hanging lanterns creating tunnels of color overhead.
Highlights
Bach Dang Riverside Walk
45 minutes-1 hourDistance: 500 meters
Bach Dang Street runs along the northern bank of the Thu Bon River, and the riverside promenade here is Hoi An's most atmospheric walk — especially at sunset and after dark. During the day, the wide walkway offers views across the river to the An Hoi peninsula with its colorful boats and the green backdrop of Cam Nam Island. As evening falls, the entire riverside transforms: lantern sellers appear with their baskets of silk lanterns, boat operators offer lantern-lit river cruises, and the reflections of thousands of colored lights shimmer on the water. The small boats carrying candle-lit paper lanterns create a scene that looks like a painting. At the eastern end of Bach Dang, the market area comes alive with food stalls and vendors. This is the walk you will remember long after you leave Hoi An.
Highlights
Morning Market Loop
1-1.5 hoursDistance: 1 km (loop)
For the most authentic Hoi An experience, start your day with a loop through the Central Market and surrounding streets before 8 AM. Begin at the Central Market on the riverfront where local vendors sell fresh vegetables, seafood, meats, flowers, and spices in a buzzing, colorful atmosphere that has barely changed in decades. The market's food stalls serve the best breakfast in Hoi An — steaming bowls of cao lau, mi quang, and banh mi from vendors who have been perfecting their recipes for generations. From the market, walk west along the river past the fishing boats and flower sellers, then loop back through the quiet residential lanes where you will see daily life unfold — incense burning at family altars, elderly residents practicing tai chi, and children heading to school.
Highlights
Evening Lantern Walk
1.5-2 hoursDistance: 1.5 km (meandering)
Hoi An at night is a different world, and this evening walk captures the magic. Start around 5:30 PM on Nguyen Thai Hoc as the silk lanterns begin to glow and the shopfronts turn golden. Walk through the connecting alleys — these narrow passages become tunnels of colored light as hundreds of silk lanterns illuminate overhead. Emerge onto Tran Phu and walk to the Japanese Covered Bridge, which is dramatically lit at night. Continue to Bach Dang riverside where the full spectacle unfolds — floating lanterns on the river, boat rides, and the reflection of the entire illuminated Ancient Town on the water. Cross the An Hoi Bridge to the night market on Nguyen Hoang Street for street food, lantern shopping, and views back across to the old town. The Full Moon Lantern Festival (14th of each lunar month) amplifies everything — electricity is turned off in parts of the Ancient Town, and the streets are lit entirely by lanterns and candles.
Highlights
UNESCO Ticket System
| Detail | Info | Notes |
|---|---|---|
| Hoi An Old Town Ticket | 120,000₫ | Covers entry to 5 heritage sites of your choice |
| Valid for | 24 hours | From time of first scan |
| Sites included | 22 options | Assembly halls, old houses, museums, Japanese Bridge, folklore shows |
| Where to buy | Ticket booths | Located at entry points to the Ancient Town on major streets |
| Children under 12 | Free | Must be accompanied by a ticketed adult |
Best Photography Spots
Hoi An is one of the most photogenic towns in Southeast Asia. These are the spots that produce the most stunning images.
Lantern Alleys (Nguyen Thai Hoc connecting alleys)
The narrow passages between Nguyen Thai Hoc and Tran Phu are draped with hundreds of silk lanterns in every color. In the late afternoon when the sun slants through the lanterns and at night when they glow, these alleys produce the iconic Hoi An photographs. Arrive before sunset for the best combination of natural and artificial light.
Japanese Covered Bridge
The 18th-century Japanese Covered Bridge is the symbol of Hoi An. The best photographs capture the bridge from the south side of the canal, framing the curved wooden structure with its small temple in the center. At night the bridge is illuminated, and reflections in the water below create a symmetrical composition.
Thu Bon Riverside at Sunset
The stretch of Bach Dang Street overlooking the Thu Bon River produces Hoi An's most dramatic sunset photographs. The boats, the colored buildings, the lanterns beginning to glow, and the sky turning orange over the river combine for extraordinary images. Position yourself on the An Hoi Bridge for the widest panoramic view.
Central Market at Dawn
The morning market is a photographer's dream — colorful produce arranged in neat piles, steam rising from noodle stalls, vendors in conical hats, and the warm morning light streaming through the open sides of the market building. The human interactions and expressions make this a street photography paradise.
Yellow Walls and Bougainvillea
Hoi An's signature mustard-yellow walls combined with cascading purple bougainvillea create striking compositions on nearly every street. The best examples are on Le Loi Street and the quiet sections of Tran Phu. Look for doors, windows, and bicycles parked against the yellow walls for classic Hoi An frames.
Avoiding the Crowds
Hoi An receives over 5 million visitors a year. These strategies help you experience the Ancient Town at its peaceful best.
Visit Early Morning (6:30-8:30 AM)
The Ancient Town is at its most authentic and peaceful before 9 AM. Tour groups from Da Nang typically arrive between 9:30-10:00 AM, and cruise ship passengers flood in mid-morning. By arriving at 6:30-7:00 AM, you get the market at its liveliest, the streets at their quietest, and the best morning light for photography. Many heritage sites open at 8:00 AM.
Return After 5 PM
The tour groups leave by 4-5 PM, and the Ancient Town enters its most magical phase. The light softens, the lanterns begin to glow, and the crowds thin to a manageable level. The evening atmosphere — from around 5:30 PM until 9 PM — is the quintessential Hoi An experience that everyone comes for.
Avoid 10 AM - 3 PM Midday
The combination of peak tour group arrivals, intense heat, and maximum crowd density makes midday the worst time to explore the Ancient Town on foot. Use this time for An Bang Beach, a cooking class, Cam Thanh basket boats, or lunch at a riverside restaurant. Return to the Ancient Town in the late afternoon.
Explore the Side Streets
While Tran Phu and the main streets get crowded, the residential lanes one or two blocks away remain peaceful at any time of day. Le Loi, Phan Boi Chau, and the small alleys off Nguyen Thai Hoc have heritage homes, quiet cafes, and authentic atmosphere without the crowds. Getting slightly lost in these lanes is one of the best things you can do in Hoi An.
Visit Mid-Week if Possible
Weekends bring domestic Vietnamese tourists from Da Nang and beyond, significantly increasing crowd levels. Tuesday through Thursday are the quietest days in the Ancient Town. If your schedule is flexible, plan your Ancient Town exploration for mid-week.
Full Moon Festival: Embrace or Avoid
The Full Moon Lantern Festival (14th of each lunar month) is spectacular but extremely crowded. If you want the experience, arrive early (5 PM) and secure a riverside spot. If you prefer a quieter visit, avoid the Ancient Town on Full Moon evening and visit the following morning when the decorations remain but the crowds have gone.
More Hoi An Guides
Continue exploring Hoi An beyond the Ancient Town with our food, nightlife, and area guides.
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